Case study
Seventy-five thousand text messages, and a website that sounds like her.
Becca Pitts. A real estate agent who co-owns Burien Best Care Home, an adult family home in Burien, Washington. Two businesses, one voice, and now two websites.
Two businesses
An agent, and the co-owner of a care home.
Becca sells homes across Pierce and King counties, and she co-owns Burien Best Care Home, an adult family home providing residential and memory care. Both are hers. We started with a branding consultation across the two, and then with thirty days of Claude training, run with her personally, to build the first of her websites together.
The voice
Built from how she talks to people, at a volume no writer could read.
Text is how Becca communicates with her clients, and she had over seventy-five thousand messages to show for it. That archive became the raw material for her voice.
The Claude desktop app, on her PC
She works on Windows, so the training ran on the Claude desktop app there, with the tools to reach her message archive from it.
Seventy-five thousand messages, analysed
Claude read through the archive and built a voice corpus from it: how she opens, how she reassures, how she explains, how she closes. Nobody wrote in her style. The corpus is her style, taken from the record.
A website written by the corpus
The content for burienbestcarehome.com was written by Claude from that corpus. Steve Chua’s voice came from three hours of recorded interviews. Becca’s came from years of real conversations with real clients.
Within thirty days
Her first website, built with her and launched.
burienbestcarehome.com is live, designed and built with Becca rather than for her. The search work for Burien is ongoing. GoHighLevel now runs her social content on its own. And she understands how search engines and AI assistants find her sites, which is the part she keeps.
Then she came back
A second website, for the second business.
With the care home site live, Becca returned to build a second one with us, for her real estate company, Your Next Step Team. It is set to launch next week. A testimonial says what somebody thought of the work. A second engagement says what they did about it.
Go and look
burienbestcarehome.com, written by her corpus.
Every line on this page came from Claude working from seventy-five thousand of her own messages.
In her words
“You never once made me feel behind for not getting it right away.”
“Brett, I don't think you realize how much you have changed things for me. You took the time to actually teach me to use AI beyond copywriting and image creation, and instead of just doing it for me, you did it with me so I could learn and gain the confidence to do it for myself. You never once made me feel behind for not getting it right away. Burien Best Care Home's website exists at a caliber I could never have reached on my own, and it's going to reframe my business's image and professionalism entirely. I am so grateful.”
If this sounds like you