Case study
We did it to ourselves first.
Brett K Moore and Mike Partners. Two founders, two names that began with nothing online but social accounts, and the six months that made Google certain who they are.
brettkmoore.com (opens in a new tab)mike.partners (opens in a new tab)
The standing start
Social accounts, and nothing else.
That is where both of them began. No site under the name, no entity Google could point at, no book in any index. The same place most of our clients begin, which is the point of telling it.
Six months
Three things, built deliberately, in order.
The site, and the markup that describes a person
A site under each name, with the entity work that lets Google and the AI assistants say who they are with confidence and say the same thing every time.
A real published book, with an ISBN
Two books through Legacy Publishing, ISBN-backed, on Amazon internationally. A book in Google’s own index, tied to an author, is the thing that turned a name into an entity Google would commit to.
A consistent profile network
The same name, the same details, everywhere they appear, each profile pointing at the others. Consistency is what lets the pieces corroborate each other.
Why it is on this site
It is the same work we sell, and we can describe it from the inside.
Entity and markup work, a real published book with an ISBN, and a consistent profile network. That is what happened, it is verifiable by searching either name, and it is repeatable for a client. We call the outcome eligibility rather than a promise, because the decision is Google’s. The work is ours.
If this sounds like you