Case study

We trained her. She built it. Her agency got the credit.

Rachael Barclay, Seattle. Founder of The Savvy Digital Co., and now of Vantage: a directory of the city and the network behind it, built in thirty days and live.

joinvantage.co (opens in a new tab)

Where it started

A club closed. We proposed what could answer it.

Rachael ran private clubs in Seattle for eight years, most recently the Columbia Tower Club, and she runs her own marketing agency, The Savvy Digital Co. When the club closed, she wanted to give her community in Seattle something in its place. We proposed Vantage. The idea was ours. The reason it works is hers: she knew the people, the rooms and the city.

Thirty days

The training was the product. Vantage is what she built with it.

We gave her the branding work and thirty days of Claude training, and walked her through every step of the build. She did the building.

  1. A directory of the city

    The businesses of Seattle and the Puget Sound, browsable by neighbourhood, with what is on this week from every organisation running it.

  2. The network behind it

    A white glove professional business and social network: membership, organisations, events, a code of culture. The club, rebuilt as a platform.

  3. The Vantage Type

    The assessment on her site was built from our own intellectual property, reskinned for Vantage. Her site names it; the credit to us is not on her site yet.

  4. Launched

    Live at joinvantage.co, with events on the calendar and members applying. Not a plan. A running platform.

The credit

Scroll to the footer of joinvantage.co. It says “Built by The Savvy Digital Co.”

That is her agency, and the credit is accurate. She built it. We provided the training and the walkthrough, and the portfolio piece went to the client. An agency’s name in a footer is its portfolio, and here the footer carries hers.

It is the plainest version of how we work: we do the training, and the client does the building. Rachael now runs two businesses, The Savvy Digital Co. and Vantage, and can build under her own name what she would once have sent out.

Go and look

joinvantage.co, live.

The city’s calendar on the first screen, the directory behind it, and the assessment in the navigation. She built all of it.

The homepage of joinvantage.co: What is on in Seattle, this week.
joinvantage.co, captured 2026-09-06
The Vantage directory: The city is our clubhouse. Pick a corner, meet its people.
joinvantage.co/directory, captured 2026-09-06
The Vantage Type assessment page: Find your Core. 40 statements, takes about 8 minutes.
joinvantage.co/vantage-type, captured 2026-09-06
The footer of joinvantage.co, reading Built by The Savvy Digital Co.
The footer of joinvantage.co. Her agency, credited.

In her words

Vantage is what came out of months of him at my side

Most AI coaches teach tools. Brett uses AI to unlock the business inside you, then stays through every phase of the build. Vantage is what came out of months of him at my side - and I'm just getting started. If you have vision but no partner who can implement with you, he is the person.
Rachael Barclay

If this sounds like you

Build the next one yourself, under your own name. Start with the training.